There is a quote from American author Erik Qualman, who has penned books as, Socialnomics and What Happens In Vegas Stays On YouTube: “The power of social media is that it forces necessary change.” In our world, social media is the greatest equalizer. Every brand is trying their best to outdo the peers and get more likes and comments on social media. If they can’t do it themselves, then they are tapping into the global pool of social media experts for hire, to make their brand look promising. And you thought narcissism was only for the pout-loving selfie generation? Amateurs!
Gone are the days when brands used to tell the customer about itself. Nowadays, a brand is what customers tell each other about it. The advent of social media gave birth to powerful consumers who can even choose the kind of advertisements they want to watch. People need answers to their questions and they need it fast. This has led to the birth of a new generation of professionals who help organizations run social media marketing campaigns. These social media experts for hire specialize in understanding and communicating with the new-generation consumer.
So, why is everyone so hyper about social media, anyway? Maybe because research shows that word-of- mouth marketing influences about 20 to 50 percent of all buying decisions. Also, this Twitter survey clearly shows how important social media influencer’s reviews are when potential customers do their research before buying a new product. The good news is, hiring a social media team does not have to break your bank. This is even more important if you are an up and coming company that is worried about keeping overheads low. There are many freelance social media experts for hire who can aid in your social media endeavours and spread the word about your brand.
Here is a list of social media experts for hire as freelancers for your company:
Social media strategists
Every brand needs a good marketing plan. A social media strategist can help you build your brand’s online voice. This entails building a social media calendar that uses relevant hashtags and content. Not every brand is the same. It so transpires that unique content is the first step towards creating a distinctive brand identity. It requires some time and thought to create a monthly schedule for posting content across the various platforms. A freelance social media expert can easily create this calendar for you taking into account your brand’s target audience and their likes and dislikes.
Every social media platform has its own nuances of content requirement. A social media strategist is usually aware of all the tips and tricks that go behind creating a strong online presence. If you do not have the time or the expertise to upload these posts with the correct hashtags, then a freelancing expert can do it for you. Remember, the key to a robust social media strategy is to continually control the perception of your brand and there are social media experts for hire to help you create one.
Community management is an important aspect of creating an online presence for your brand. Creating a Facebook or Twitter account also requires that you actively engage with your customers on these platforms and reply to their queries, criticism, and praise with frequency and fortitude. One cannot be belligerent with clients, yes, but you should not tolerate unwanted criticism or profanity. A good community manager knows how to handle such delicate situations which have the potential to blow over. The days of monologue are over. Brands have to engage in a dialogue with customers to be remembered. Hence, relationship with consumers is at the heart of every social media marketing plan. Regular monitoring of consumer’s online activities and responding to them is no longer optional.
Out of sight = out of mind is passé. Brands have to be visible and approachable as non-responsiveness is equated with an uncaring brand attitude by consumers today. A community manager can also create and manage events for loyal brand followers and increase brand visibility and recall. Such social media experts for hire can be used regularly, if the volumes are high, or sporadically when you run marketing campaigns.
Brand ambassadors and Influencers
Word of mouth publicity is arguably the oldest marketing trick known to us. An honest review of a good product or service always finds its way into people’s ears. There are many brands whose names have become synonymous with the product like Dettol = Antiseptic or Xerox = Photocopying. In the digital world, social media experts for hire as brand ambassadors are your mouthpieces –the wandering minstrels that carry a drum and sing your songs in faraway places. Freelance experts are always networking and meeting new people. When you hire a freelancer to be your brand ambassador you have access to their social media handles, their network of friends and family, and their ever-increasing universe of business contacts. Brand ambassadors will wear your brand’s apparel or carry your products on their person. This increases the chances of your products getting noticed.
Imagine an apparel brand trying to promote their latest Indian wear collection. The competition is stiff and a well-selected brand ambassador can get you much more attention than spending thousands of rupees on creating banners/billboards.
Social media influencers
An influencer, on the other hand, may not be as consistent with their love for your brand, but in the event of a big brand campaign, you need them on your side to spread the love. Usually, influencers are an essential component of the earned media marketing. And if you thought you only have to hire the bigwigs, think again. How many decisions of buying a product have you taken based on a bigwig’s recommendation? My guess would be none! According to available data, mid-level influencers, like bloggers, have a more loyal audience. They can help you get up to 16 times more engagement than influencers on other platforms. These bloggers are in constant dialogue with their readers by writing regular articles around their area of expertise. Hence, a recommendation coming from them holds more value than any other marketing gimmick.
In many respects, Influencers are key to making sense of the billions of pieces of content and words that are published through social media services. They are the ones we follow, trust and ultimately help decide what will succeed or fail. – Mark Evans
Remember how we talked earlier about buyers making their choices based on personal recommendations from people they trust? Influencers are the ones that spur potential customers to your door and in the millennial world, they are the spark that can light huge fires. Psst… if you need help choosing between influencers and ambassadors, this might be helpful.
Social media experts are specialists in their area of work
They are well-networked and have a good understanding of the online user behavior. They are also in sync with the latest trends. Do some groundwork and determine if you want to hire a social media marketer or an influencer. The days of Jack, from the proverbial Jack of All Trades’, are over. Specialized and super-specialized skills are the norm. If you want to run an Instagram campaign, then there will be dedicated professionals who understand the trends, content preferences and ideal traffic slots on Instagram. These professionals will also have prior work portfolio which can be analysed before initiating communication.
Technology is evolving with every passing day and it is not possible for business owners to keep themselves abreast of the latest trends. Hiring social media experts can help you focus on the other important aspects of your business while you leave the strategy, management or marketing responsibilities with them.
It is the age of the Millennials. Millennials are a different species than other buyers. They like to vet their purchases, but they prefer a virtual medium to do so. They read reviews, tweet their queries, and check what the Joneses have through their Instagram feed. To speak to them, it’s necessary you speak their language. And if you’re not the best person to do so, then tap into the global pool of social media experts for hire to help you out.
How to find a good social media expert for hire?
Once you are certain about the type of social media expert required by you, it’s time to look for the ‘Right’ candidate. Usually, pricing plays a big role in determining the employment of a freelancer. However, this is not a fool proof method to follow. Since these professionals work primarily on social media, it is easy to ask for their previous assignment links. You can access their work online. Remember, organizations deploy many freelancers for their campaigns. Ensure that you inquire about the time-period and specific areas where he/she had contributed. Visit those pages and try to assess their effectiveness. You might want to ask for previous employer’s reference, in case of any doubts. Most importantly, start with a smaller project, if possible, and develop the relationship as you progress.
A version of this content was first published by Social Samosa.
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