Explainer Video is all the rage these days. Let us explain!
It’s the visual age! Content is king, but people like to watch content more than they like to read it. And is there a better way to showcase your product or service than an explainer video? We think not. It is getting easier to show people something than have them read it. Blame the low concentration span of the audience.
YouTube reports mobile video consumption rises by 100% every year. Almost 90% of users say that watching an explainer video help in making a decision during purchase. Why read about explainer videos when you can watch an explainer video explaing the importance of explainer videos? Geddit? We have got an explainer video to help you understand the importance of explainer videos.
So now that you understand why you need to create explainer video for your brand, let us understand how you can go about and create one. Let’s start with:
Cost of creating an explainer video
Well the good news is, explainer videos are effective and affordable options. There are 3 major types of 2D explainer videos: animation, whiteboard and infographic. The starting price for each is 220 Rs. per second. The number of iterations and quality of work highly depends on the freelancer you hire. Most service providers provide free iterations and charge only for changes that happen after the script is finalised.
2D Character Animation Explainer Video
2D Animation explainer video is way cheaper than 3D animation and live-action video. They don’t require the immense amount of detailing that other types of videos do. They also drastically cut down the cost for actors and setting. This results in concise videos and less amount of time-taken to complete the video. The quality of video can be controlled better as it doesn’t depend on factors such as acting. Besides, 2D animation is equally or more effective than any other type of video, when conveying a message. Don’t believe us? Check out this explainer video that explains our process in a simple way.
2D Whiteboard Explainer Video
Whiteboard explainer video is a bit simpler than 2D animated video, since it involves recording explanatory visuals being drawn on a white-board. The actual effect created is a time lapse or stop-motion; it can be done purely on software as well. As videos, they work perfectly with narrative explanations thus simplifying information. The process of watching an idea come alive in the form of animated sketches can be incredibly intriguing and fun to watch. Since the video doesn’t depend a lot on external factors, it can be created beautifully if you hire the right freelancer for this.
2D Infographic Explainer Video
Infographic Explainer Video is perfect for when you have an information overload of facts and figures that need to be explained. A good… no, a great designer is key when making infographics and infographic explainer video. Only way boring statistics and graphs can be made appealing for viewers, is through interesting design elements and intelligent segregation of content with appealing icons.
Here again, the only reason you’re doing a video and not a series of infographic visuals is so that you can animate them to life. Hence, quality video-editing and good music is a must for these kind of videos. Oh! And all of this is assuming your data is top notch! If not, then you may want to hire a professional academic researcher, because info is the core of infographics.
How to create an Explainer Video?
A Good (and preferably short) Script is…
…the cornerstone for crafting any kind of explainer video. One of the benefits of a 2D video is its scripting flexibility, things don’t necessarily have be too lifelike or follow the visual logic of a 3D/Live action video. This allows you to manipulate narrative elements and create a catchy, concise and relatable story. In fact, talented script writers often script videos that don’t need voice overs (which can save on cost and speed up the process). It is important to note that short explainer videos have lower drop-off rates and helps in cutting cost.
Just because it is possible to create good visual explainers without voice overs, doesn’t make including it a bad idea. Few words squeezed within seconds can’t justify some ideas. Good voice over saves your viewers the need to read too much, while taking in the visuals of your video. More importantly, it allows your brand to establish its tonality more pronouncedly, which is why it is imperative to carefully scout voice talent and plan what you want your brand to sound like. Sometimes the best punchlines written, could mean a punch to reputation – if not said correctly. For example, Amitabh Bacchan saying something is authoritative while Ranbir Kapoor might sound kiddish.
Voice Sync & Video Editing
In the case of 2D animated videos, it is important for your voice-over to fall in sync with each scene for desired effect. A good video editor will ensure that your video and voice transition scene by scene, hand in hand. The narrator shouldn’t be still talking about pain-points when the visuals are projecting achievements. This one’s a no-brainer but clients miss out on its significance.
Licensed Background Music
Silent films are great – as long as they’re films (the artsy kind). Explainer videos on the other hand, need some music. It could mean the difference between your audience watching your video droopy eyed or bobbing their head while being emotionally engaged. Infographics lean dangerously close to being too technical and statistical and can definitely use music to breathe life into them. Warning: the music you choose must be originally composed or bought online from websites like audiojungle.net or audioblocks.com to avoid licensing issues.
No, we don’t mean including a toothbrush commercial. The entire point of your video is to advertise your brand; to tell people where to connect with you or allow them to find you. Your video should create an impression in a way that your audience remembers it. For this, ensure your video is in Full HD quality (no self-respecting brand would dare lesser). Next, ensure that it follows your brand’s design guidelines, sufficiently showcases your brand’s logo and other platforms you’re present on, has a clear call-to-action and proper URL inclusion. In videos you really want to dedicate the last few seconds to tell your audience to Like, Subscribe and Share.
According, to Unbounce – animated explainer videos increase conversion rates by 20%.
Do you now agree that videos are better than long blogs? If you have any questions around explainer videos, feel free to leave a comment of mail us at: marketing [at] instataskers.com. If you are looking to hire independent contractors/freelancers who can help you create an explainer video, feel free to reach out to us. We can help. 🙂
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