Being a freelance marketplace, we frequently get requests from start-ups and SMEs who want to create a website. However, these requests look more like a wish list than a clearly defined scope. A scope is what you provide to the web developer to help him/her understand your requirements and needs. For you to be able to define the scope, you need to understand various elements of a website yourself.
Being an assistive platform, we usually ask our clients some basic questions to help them structure their requirement better. It also helps us to match them with the most suitable website developer. Hiring a freelance web developer might seem tricky and overwhelming. And it is. Hence as a business owner, you need to understand the basics of website creation as well.
Hiring Someone To Create a Website:
It is crucial for every founder to create a website for their business. Heck, if you are a freelancer or if you are an individual, it is a good option to create a website in your name. A lot of authors and celebs do that. However, whether it is for your business or for your personal use, creating a website can be tricky; especially if you don’t know anything about it. Before you hire a freelancer or an agency to create a website, you need to understand a few things yourself. This will help save both yours as well as your web developer’s time and efforts.
1. Write down your business process
It is important to capture your business process. Draw the value chain such that it shows how the business generates revenue. Explain in points the USPs of your business. The more you explain your business to your web developer, the better he/she can create your website.
2. Define the purpose of your website
Why do you want to create a website? How will a website help you or your business? Some businesses need a basic website with 4 to 5 sections that give the viewers all the necessary information. Product manufacturers, on the other hand, need an e-commerce website that will allow them to channelize sales through the website. Understanding the purpose of the website will help create a website that will be useful. It will also help decide the technical complexity and consequently the budget for the project.
3. Define your target audience
Think about the target group for your website. A teen fashion brand website will need to be “cool”. On the other hand, a financial website should look prim and proper. Prepare four different character sketches of your intended users. E.g. A recruitment firm specializes in hiring for retail banking. A 40 year old HR head of a nationalized retail bank is their typical user. He is married and has teenage children. He spends 9-10 hours in office everyday. After-office hours are reserved for family, gym and watching cricket.
4. Understand your content
Content is the backbone of a website. Write down the things you would like to convey through the website. Specialized content writers can help you structure your website content in a way that will convert visitors into customers.
5. Figure out the good-to-haves
Lifestyle businesses have stylized physical product like apparel, food or home decor. For such businesses, product pictures can be very appealing. For businesses dealing in services, testimonials can help establish credibility as well as USP. Mood setting or explainer video on the homepage is a new trend. Similarly, find out how you can grasp user’s attention before you create a website. The good-to-haves will help keep the users glued to your website.
6. Find Inspiration
When you hire someone to create a website, it helps to provide references to the websites you like in terms of looks, functionality and content. But please do this at the end after you have completed the first five steps mentioned above.
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